When I first started blogging, I posted what I wanted, when I wanted. I had a very loose goal of posting every weekday, but many weeks ended with only one or two posts. I felt like I had no direction, and it showed.
In September, I changed my focus and started developing an editorial calendar. Little did I know this was going to make a major shift in my blogging. Instead of writing about whatever, I had a direction and this made all the difference in the world. My website started to feel like a business and I felt like I was making something to be proud of.
Having an editorial calendar is incredibly important. Here are three different approaches you can take for your own website.
Topics by Day of the Week
This is how I post. I know that I need to have a goal post written for Monday, Technology on Tuesday, etc. My readers know that if they are interested in my technical posts, they can visit on Tuesdays and I will always have a new post available to them. All of my posts go live at 7am, letting my readers know what to expect.
I first heard about this method when Julie at Savvy Eats started taking this approach. Bloggers who use this option post according to a certain topic every month. This way you can tailor your content more to the season. This would be particularly good for Food Bloggers and Craft Bloggers who rely more on seasons than timeless topics.
Fly by the Seat of Your Pants (but Still on a Calendar!)
Lifestyle Bloggers are the who come to mind for needing to use this method. You might talk about your home improvement projects as they happen, but still schedule them so your posts go up at the same time. This will allow you flexibility while still allowing your readers to know when they can find you.
Developing an editorial calendar allowed me to really start to feel like my blog was something to be proud of. I am slowly learning other techniques to help me develop my website. Right now I am taking the BUILD Course by Amy at Lemon and Raspberry. It is full of good information and is really making me think about what I want my website to be and how to get there. I am an affiliate for this product, because I really feel like everyone who wants to build their platform online could benefit from it.
Do you use an editorial calendar? What have you seen worked best for you?